In this article, we’re going to look at the 11 best Estate Agents websites, according to Awwwards. We’ll look at what Awwwards is and the criteria they use to judge websites. We’ll also look briefly at the current top 11 Estate Agents websites and how they’ve earned their top rating. This might give you an idea as to how you might configure your website so as to keep it head and shoulders above those of your competitors.
What is Awwwards?
Awwwards is a professional web design and development competition body. Its goal is to recognise and promote the best of innovative web design. Awwwards announces the best websites from the most recent round of submissions at conferences held at numerous venues across the United States and Europe throughout the year.
How does Awwwards judge the best Estate Agent websites?
Evaluating the talent and effort of the best web designers and developers is a massively challenging and complex task. The jury is drawn from highly knowledgeable and experienced technical and design specialists and users.
When assessing each website submitted to Awwwards, the jury members use an evaluation system based on four criteria:
- Design
- Usability
- Creativity
- Content
Clearly, each of these is vital in its own way. With the Estate Agents sector being so competitive, you have to make sure your site excels in every way.
Design
You need a design that’s both innovative and eye-catching. First impressions matter so much. Within seconds of landing on your website, new visitors will make a decision as to whether to explore further. Your site needs to look instantly clean and contemporary – but not so ‘way out’ that puts visitors off.
Usability
The UX (User Experience) will be key to the success of your website. The visitor ‘journey’ needs to be intuitive and easy to follow. This means not only clear copy and concise instructions but also clear and engaging links and ‘calls to action’.
Creativity
Closely linked to design, if your site is unusually attractive, it will have far greater appeal than one that’s OK but ‘run-of-the-mill’. Perhaps this is a reason for avoiding template designs.
Content
This comprises everything that the visitor to your site sees – the images and the copy. The images need to be of the highest quality, and the copy needs to be clear, concise, and compelling.
Having been initially approved, the website is sent to a minimum of 8 jury members, with the three scores which are furthest from the average automatically eliminated from the process.
The top 11 Awwwards Estate Agent websites
1. Legat Owen Chartered Surveyors
Website: www.legatowen.co.uk
Designed by: Limely
Awwward page: The Legat Owen Awwwards page
Legat Owen Chartered Surveyors is based in the North-West of the UK and provides advice across the entire spectrum of commercial property – industrial, offices, in-and-out-of-town retail, leisure, and land.
AWWWards score summary
| Average overall score – 6.52 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
10 |
5 |
10 |
5 |
9 |
5 |
8 |
5 |
2. Carman Friend – Independent Estate Agents
Website: www.carmanfriend.com
Designed by: Limely
Awwward page: The Carman Friend Awwwards page
The company’s mission is to be recognised as a business that brings values to the property industry – adhering to values of honesty, support, and trust, all done in a professional and approachable manner.
AWWWards score summary
| Average overall score – 7.08 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
10 |
5 |
9 |
5 |
9 |
5 |
9 |
5 |
3. Bernard Nicod – Switzerland
Website: www.bernard-nicod.ch
Designed by: EWM
Awwward page: The Bernard Nicod Awwwards page
Specialist, upscale Swiss Property Agency.
AWWWards score summary
| Average overall score – 8.29 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
10 |
7 |
10 |
7 |
10 |
6 |
10 |
7 |
4. Honders Alting – The Netherlands
Website: www.hondersalting.nl
Designed by: Stuurmen
Awwward page: The Honders Alting Awwwards page
Honders Alting Estate Agents provide Holland’s most elegant and exclusive properties.
AWWWards score summary
| Average overall score – 7.2 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
6 |
9 |
6 |
10 |
6 |
10 |
6 |
5. WordPress Real Estate Web Design
Website: www.n.foxdsgn.com/deva/home-real-estate/
Designed by: Upqode
Awwward page: The Legat Owen Awwwards page
Deva Real Estate is a professionally designed WordPress theme for estate agents, brokerages, and apartment managers.
AWWWards score summary
| Average overall score – 6.71 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
10 |
4 |
10 |
5 |
8 |
4 |
8 |
2 |
6. SW Sanderson & Weatherall
Website: www.sw.co.uk
Designed by: Impression Studio
Awwward page: The SW Property Awwwards page
The UK’s largest independent property surveyors – a long-established property consultancy owned and run by a group of commercial property experts.
AWWWards score summary
| Average overall score – 7.65 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
7 |
10 |
7 |
10 |
6 |
9 |
6 |
7. Ouwens Casserly – Australia
Website: www.ocre.com.au
Designed by: Stafflink
Awwward page: The Ouwens Casserly Awwwards page
Casserly is a dynamic & innovative property firm based in South Australia, selling more than 1000 homes a year and managing close to 1700 investment properties.
AWWWards score summary
| Average overall score – 7.09 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
5 |
10 |
4 |
9 |
4 |
10 |
4 |
8. Bokaview Estate Agency – Montenegro
Website: www.bokaview.com
Designed by: Nikita Pastyr
Awwward page: The Bokaview Awwwards page
Real estate search platform in Montenegro
AWWWards score summary
| Average overall score – 7.78 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
7 |
8 |
6 |
9 |
6 |
9 |
8 |
9. Carlin Wright – New York
Website: www.carlinwright.com
Designed by: Luxury Presence
Awwward page: The Carlin Wright Awwwards page
Upscale New York Estate Agent for luxury property.
AWWWards score summary
| Average overall score – 6.93 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
6 |
9 |
5 |
9 |
6 |
9 |
5 |
10. Jason O’Beirne Real Estate – Chicago
Website: www.jasonobeirne.com
Designed by: Gourmet Marketing
Awwward page: The Jason O’Beirne Awwwards page
A website for a developer’s Estate Agent in Chicago that specialises in luxury listings.
AWWWards score summary
| Average overall score – 7.03 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
8 |
6 |
10 |
6 |
9 |
5 |
9 |
6 |
11. Jonathan Radford
Website: www.jonathanradford.com
Designed by: Luxury Presence
Awwward page: The Jonathan Radford Awwwards page
This website focuses on multimillion-dollar listings, striking videos, and an intuitive, sophisticated visitor search experience.
AWWWards score summary
| Average overall score – 7.3 | |||||||
| Design | Usability | Creativity | Content | ||||
| Highest | Lowest | Highest | Lowest | Highest | Lowest | Highest | Lowest |
|
9 |
6 |
9 |
5 |
9 |
5 |
9 |
6 |
Your Estate Agent website
Your website is a key element of your estate agent’s branding and marketing. Potential clients will judge your business according to your website, just as they will with your shop. It’s worth taking your time to get the design and content as smart, as clear, and as appealing as you possibly can.
You can for low-cost ‘templated’ design platforms and risk looking one-dimensional like so many of the others. Or, you can invest in a bespoke, smart, and original design that not only looks great but is functional too, giving your visitors an easy and inspiring customer experience.
