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Case Study: Google Ads for Turner Dooley

Client Overview: Turner Dooley, a trusted estate agency, partnered with Agent Extra to elevate their lead generation and property instructions through Google Ads. With a clear focus on maximizing return on investment (ROI), we worked closely with their team to design and execute a highly targeted Google Ads campaign tailored to their business goals.

The Challenge: Turner Dooley needed a solution to consistently generate quality leads and secure new property instructions in a competitive market. They were looking for a data-driven approach that would not only drive inquiries but also translate those inquiries into high-value results.

Our Approach
Agent Extra implemented a tailored Google Ads strategy focusing on:

  • Hyper-Targeted Campaigns: Ensuring ads reached the right audience based on location, intent, and demographics.
  • High-Quality Landing Pages: Optimized for conversions, aligning with ad messaging to improve lead quality.
  • Ongoing Optimization: Regularly refining ad copy, targeting, and bids to maximize ROI and minimize cost per instruction.

The Results
The results speak for themselves. Since the start of the campaign, Turner Dooley has seen significant success:

  • Year-to-Date Spend:
    • Total Investment: £8,713
  • Year-to-Date Outcomes:
    • 29 New Instructions
    • 14 Properties Sold
    • Banked Fees£43,874
    • Pending Fees£35,380
    • Withdrawn Fees£10,023
  • Profit Analysis:
    • Banked Profit£35,161
    • Additional Pending Profit£70,541

Return on Investment
Turner Dooley’s total investment of £8,713 has generated:

  • Banked ROI403%
  • Potential ROI with Pending Fees809%

Client Testimonial
“Agent Extra has been instrumental in driving our business growth. Their Google Ads expertise not only generated quality leads but also helped us achieve incredible profitability. We couldn’t have achieved these results without their strategic insights and dedicated support.”
— Turner Dooley

Conclusion
Agent Extra’s Google Ads strategy has proven to be a game-changer for Turner Dooley, delivering remarkable returns and driving measurable success. Whether you’re looking to grow your instructions, increase sales, or boost profitability, Agent Extra can deliver results tailored to your goals.

Want to achieve similar success?
Get in touch with us today to learn how we can help your estate agency thrive.

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