About the Client
Established in 2003, RiverHomes has grown to become London’s largest specialist waterside estate agency. Their entire business is dedicated to selling, letting, and managing properties on, next to, or near the River Thames and its network of canals from Shepperton and Sunbury to Little Venice and Camden and from Deptford and Docklands to Barnes and Putney.
For more than two decades, RiverHomes has built its reputation on an intimate understanding of riverside life from mooring regulations to the best walking routes, schools, and riverside pubs. It’s a truly unique brand within the UK property market, trusted by thousands of homeowners and buyers who share a love of London’s waterways.
The Challenge
Like many long-established agencies, RiverHomes had amassed a large historic database of past clients, leads, and valuations stretching back years. Within that data lay an untapped opportunity people who had once shown interest in selling, letting, or moving, but who had since fallen dormant.
The internal team were already busy handling current instructions and live buyers, leaving little time to systematically re-engage these older contacts. The goal was clear: turn the old database into a live and profitable source of new business without compromising the RiverHomes tone, reputation, or personal touch that defines their brand.
The Solution
In April 2025, RiverHomes partnered with Agent Extra to design and deliver a structured, long-term client reactivation programme.
We assigned a dedicated consultant trained specifically in RiverHomes’ brand voice, values, and local knowledge of riverside living. Acting as an extension of their in-house team, our consultant handles:
- Hundreds of targeted calls each month to historic database contacts
- Qualifying conversations to understand each lead’s motivation and timeframes
- Direct valuation bookings into the RiverHomes team’s live calendar
- Personalised follow-ups via phone and email for warm but not-yet-ready prospects
- Detailed reporting with daily call notes, conversion data, and outcomes
Every contact is handled as if it were coming directly from RiverHomes conversational, informed, and brand-aligned. This isn’t cold calling; it’s a professional re-engagement of people already familiar with the brand.
The Results
Since launching the programme, the results have been exceptional:
- 10–15 new valuation appointments booked every month
- 4–5 new instructions monthly, directly attributable to our outreach
- Over £100,000 in exchanged fees generated within the first few months of collaboration
Beyond these measurable outcomes, the project has:
- Re-established contact with hundreds of past clients
- Revived brand awareness among lapsed leads
- Created a predictable, trackable pipeline of future listings
- Given the internal team a consistent flow of warm, qualified opportunities
By combining Agent Extra’s dedicated calling service with RiverHomes’ strong brand equity, we’ve helped transform a dormant database into a self-sustaining growth channel one that continues to deliver measurable ROI every single month.
The Feedback
“Agent Extra have re-energised our database. Their calls are professional, their understanding of our niche is spot-on, and the results speak for themselves.”
— RiverHomes Team
The Impact
This project demonstrates how powerful an agency’s own historic data can be when handled with care, consistency, and quality communication.
For RiverHomes, it’s not just about more valuations it’s about reconnecting with their community, reviving relationships, and re-establishing their brand as London’s go-to experts for life by the water.
