The Challenge
When Major Mahil took over the Winkworth Weybridge franchise in 2024, he inherited an office that had great potential but had lost its edge under previous ownership. The local reputation was solid, but online visibility wasn’t, the branch wasn’t showing up for homeowners searching phrases like “sell my home Weybridge” or “estate agents near me.”
Major wanted to reset the business, modernise the brand’s digital presence, and get the phone ringing again starting with Google.
Our Approach
Agent Extra worked closely with Major and his team to completely transform their Google Business Profile (GBP) the digital front door for every estate agency.
We focused on three key initiatives:
- Full Google Business Profile Overhaul
- Rebuilt the profile from the ground up with accurate business information, consistent branding, and high-quality photography.
- Added compelling descriptions, services, and call-to-action buttons designed to turn profile views into phone calls.
- Optimised every element for local homeowner intent ensuring Winkworth Weybridge appeared for high-converting searches like “sell my home Weybridge”.
- New Reviews & Reputation Growth
- Launched a campaign encouraging recent vendors and landlords to leave authentic 5-star reviews.
- This rapid influx of positive feedback significantly boosted visibility and credibility in local search results.
- The result was an immediate uplift in both call volume and homeowner confidence when choosing Winkworth.
- Instant Replies & Lead Conversion
- Activated instant reply automation through Google’s messaging tool, ensuring every lead even out-of-hours received an immediate response.
- This small change made a big impact: homeowners no longer waited for a call back, and more enquiries converted into booked valuations.
The Results
In just 8 weeks, Winkworth Weybridge went from inconsistent local visibility to holding the #1 Google ranking for “sell my home Weybridge.”
📈 Results at a glance:
- #1 position on Google for “sell my home Weybridge” and other key local searches
- 42% increase in phone calls from Google profile interactions
- 36% increase in listing enquiries compared to the previous quarter
- Dozens of new 5-star reviews added in under two months
- Homeowners actively referencing Google as how they discovered Winkworth
- Instant replies directly converting inbound messages into valuation appointments
“We’ve seen a real surge in homeowners calling up and saying they found us on Google, it’s made a noticeable difference to the number of listings we’re winning. The results came quicker than we expected, and the ongoing support from Agent Extra has been fantastic.”
— Major Mahil, Director, Winkworth Weybridge
The Impact
This transformation went beyond rankings, it reset perception.
By revitalising their Google Business Profile and modernising how the office engages with local homeowners, Winkworth Weybridge has re-established itself as the go-to agent in the area.
With more visibility, stronger trust signals, and instant engagement built in, the office now stands as a perfect example of how a focused digital reset can translate directly into real instructions and measurable growth.
