The Importance of Local Search in Estate Agency Marketing
Estate agents need strategies that not only attract potential clients but also convert them into actual buyers or sellers. Local search marketing is one of the most effective ways to achieve this, especially for estate agencies that rely on a specific geographic area. Understanding and using local search effectively can make a big difference in […]
Google Ads vs Facebook Ads: A Comprehensive Guide for Estate Agents
This guide compares Google Ads and Facebook Ads, two titans of the digital advertising world, to help estate agents make an informed decision. Introduction: The Importance of Digital Advertising for Estate Agents In the digital age, having a strong online presence is crucial for estate agents. Digital advertising offers the ability to reach potential clients […]
Crafting High-Conversion Ad Campaigns: A Deep Dive into PPC for Estate Agents
As estate agents in the UK navigate the competitive tides of the property market, the right marketing tools can make all the difference. Among these, Pay-Per-Click (PPC) advertising shines as a beacon of targeted effectiveness and measurable impact. Let’s embark on a journey to explore the art of creating high-conversion PPC campaigns that are custom-made […]
The Essential Guide to Google Business Profile
Commanding an online presence is no longer optional for UK estate agents. It’s vital. With over 90% of home buyers embarking on their property search journey online, platforms like Google My Business (GMB) are not just tools; they’re lifelines. This guide delves into the hows and whys of GMB, spotlighting its importance and providing actionable […]
The Power of SEO for Lead Generation in Estate Agency
Introduction Search engine optimisation (SEO) has become a powerful tool for businesses across various industries, including the estate agency sector. With the vast majority of property buyers and sellers turning to the internet to search for their dream homes or find reliable estate agents, optimising your online presence through SEO is crucial for generating quality […]
Targeting the Right Audience with Google Ads for Estate Agents in the UK
As an estate agent in the UK, one of the key challenges you face is reaching the right audience with your advertising efforts. With so much competition out there, it can be difficult to stand out and get noticed by the people who are most likely to be interested in your services. This is where […]
5 Tips for Estate Agents to Generate New Instructions Using Google Ads
As an estate agent, you are always looking for ways to stay ahead of the competition and attract more sellers and landlords. One effective way to do this is running a successful Google Ads campaign. With Google Ads for estate agents, you can target potential customers actively searching for estate agents in their area. However, […]
How o I Target Landlords on Google Ads?
Did you know, each year online advertisers waste $37 billion on ads that miss their target. Yes – that’s $37 billion dropping straight into Google’s coffers for no return. As a Letting Agent, do you use Google Ads? How sure are you that your precious marketing spend isn’t contributing to Google’s windfall? In this article, […]
