Instagram Stories offer estate agents a fresh and engaging way to connect with potential clients and showcase properties. This feature, provides a unique opportunity for estate agents to stand out in the market. Here’s how you can make the most of Instagram Stories for your estate agency.
1. Show Off Properties
One of the most direct ways to use Instagram Stories is by showcasing properties. Use Instagram Stories to give followers a peek inside the properties you’re selling.
Virtual Tours: Create short tours of homes, showing off key features and rooms. Start with a quick introduction and then show viewers around the rooms, pointing out the main features and selling points. This helps potential buyers get a feel for the property without needing to visit in person.
Before and After: If a property has been renovated or staged, show before-and-after shots to highlight the changes and improvements.
Interactive Features: Use polls or questions to get feedback from your audience. For instance, ask which room they like best or what features they’re most interested in. This interaction keeps your audience engaged and makes your content more memorable.
2. Share Market Insights
Position yourself as an expert by sharing useful market information.
Market Updates: Provide followers with weekly or monthly updates on the property market. Share trends, average house prices, and changes in the market that might impact buyers and sellers.
3. Highlight Client Testimonials
Let your satisfied clients do the talking for you.
Video Testimonials: Ask satisfied clients to record short video testimonials. These can be shared as Stories to build trust with potential clients.
Story Highlights: Save the best testimonials in your Story Highlights so new followers can easily see positive feedback about your services.
4. Engage with Your Audience
Use Instagram Stories to engage with your followers in a more personal and interactive way.
Q&A Sessions: Host Q&A sessions where followers can ask questions about the property market or your services. This direct interaction helps you engage more personally with your audience.
Behind-the-scenes: Share what happens behind the scenes in your day-to-day work. This could include office life, property viewings, team meetings, or preparation for an open house. It helps followers feel more connected to you.

5. Promote Open Houses and Events
Instagram Stories are a great way to promote open houses and other events.
Event Reminders: Post reminders about open houses or special events. Include all the essential details and a call-to-action to encourage attendance.
Live Streams: Stream live during an open house or event to give followers a real-time look at what’s happening. This allows followers who can’t attend in person to still participate and view the property.
6. Collaborate with Local Businesses
Work with local businesses and influencers to expand your reach.
Local Features: Partner with local businesses to feature their services in your Stories. For example, if you’re showcasing a property in a particular area, highlight nearby cafes, shops, or schools. This adds value to your content and supports local businesses.
Influencer Collaborations: Partner with local influencers to promote your properties. Their followers might become potential clients.
7. Analyse and Improve
Regularly check how your Stories are performing.
Track Performance: Use Instagram’s analytics to see how many views, replies, and interactions your Stories are getting. This data shows you which content your audience likes and where you can improve.
Adjust Your Strategy: Based on this data, adjust your content to focus on what works best. Experiment with different types of Stories to find what your audience prefers.
Instagram Stories are a powerful tool for estate agents. By using them to showcase properties, share market insights, highlight client testimonials, and engage with your audience, you can enhance your marketing efforts and build stronger connections with potential clients. Keep your content engaging and relevant, and Instagram Stories can become an essential part of your estate agency’s success.