Client Overview: Reyland Johnson is a multi-award-winning estate agency renowned for its exceptional service and innovative approach to property sales. Seeking to enhance their online presence and attract more motivated leads, Reyland Johnson approached Agent Extra for a comprehensive Google Ads strategy.
Challenge: Reyland Johnson faced challenges in generating quality leads through their online marketing efforts. They needed a strategic approach that would maximise their advertising budget and deliver measurable results in a competitive market.
Strategy: Agent Extra developed a targeted Google Ads strategy focused on generating motivated leads through the following steps:
Keyword Selection:
Conducted thorough research to identify carefully selected and relevant keywords that aligned with Reyland Johnson’s services and target audience.
Ad Optimisation:
Created compelling ad copy that highlighted the unique selling points of Reyland Johnson’s offerings, designed to attract potential clients looking for property services.
Continuous Monitoring:
Implemented a system for constant monitoring and adjustment of each ad, ensuring optimal performance and effective use of the advertising budget.
Results: In the first three months of the campaign, Agent Extra achieved impressive results, as illustrated below:
Month-on-Month Improvements:
The campaign demonstrated consistent growth across all key performance indicators:
Impressions: A steady increase from 2,079 in February to 4,957 in April, showcasing expanded reach within the target market.
Clicks: The total clicks more than doubled from 370 to 969 over three months, indicating enhanced engagement with the ads.
Conversions: Conversions also saw significant growth, climbing from 70 to 119, which translated into a higher number of motivated leads for Reyland Johnson.
Client Feedback:
James Reyland, Owner of Reyland Johnson, shared his thoughts on working with Agent Extra:
“Danny and his team are great at what they do. They are happy to put in the time to listen to what you actually want to achieve and then work with you to make the results happen. Having worked with other companies in the past who didn’t seem to understand our strategy, it is refreshing to work with these guys. We have only been doing it for a few months but already seen the difference in their work.”
Conclusion:
Through a targeted and adaptive Google Ads strategy, Agent Extra successfully helped Reyland Johnson generate a steady stream of motivated leads, enhance their online visibility, and improve overall engagement with potential clients. The results not only highlight the effectiveness of the campaign but also position Reyland Johnson for continued success in a competitive real estate landscape.
