SEO Metrics every Estate Agent should track to win more leads
Your website traffic rises, several pages move up the search results and your latest blog attracts hundreds of views. These figures may look encouraging, but do they show that your SEO is helping you win instructions? Traffic and rankings only tell part of the story. You also need to know which searches attract visitors, what […]
Facebook lead forms vs Landing Pages – which wins more leads?
You’ve created the ad. The targeting looks right. The image is strong and the offer feels relevant. Now comes another decision – where should you send people? Should they complete a Facebook lead form without leaving the platform? Or should they click through to a dedicated landing page on your website? For estate agents, this […]
Helpful content in property marketing – why it now matters
The rise of helpful content in property marketing For years, property marketing leaned heavily on polished claims, stock phrases and keyword-filled website pages. Many estate agents said the same things in slightly different ways. Local expertise. Personal service. Outstanding results. Trusted advice. Those points still matter, but they no longer carry enough weight on their […]
How today’s Real Estate Marketing Agencies use AI and Data
Today, we’re going to look at how the approach of a top Real Estate Marketing Agency has changed over the past few years. Those days of just taking great photos and uploading a Rightmove listing have long one. Behind the scenes, there’s far more going on. AI and data now sit at the centre of […]