Client: Collins Sarwar Estates
Industry: Estate Agency (Lettings, Sales, Property Management)
Location: Harrow, North West London
Project Scope: Full Rebrand, Visual Identity, Digital Asset Creation, Website Launch Support
Background
Founded in 2012 by Jamie Collins and Hamza Sarwar, Collins Sarwar Estates has established itself as a trusted independent estate agency in Harrow, specializing in residential lettings, sales, and property management. Over the years, the company has expanded its portfolio, managing over 300 properties across Harrow and Watford.
In 2024, Collins Sarwar recognized the need to modernise its brand to reflect its growth and to better connect with a digital-savvy clientele. They partnered with Agent Extra to undertake a comprehensive rebranding initiative.
Objectives
● Modernise the Brand Identity: Develop a contemporary visual identity that resonates with current and prospective clients.
● Enhance Digital Presence: Create cohesive digital assets to support the launch of a new website and digital marketing campaigns.
● Differentiate in the Market: Establish a unique brand voice and visual style to stand out in a competitive real estate market.
Our Approach
- Brand Discovery & Strategy
We began with in-depth consultations to understand Collins Sarwar’s history, values, and vision. This informed our strategy to create a brand that honors their legacy while positioning them for future growth. - Visual Identity Development
● Logo Redesign: Crafted a modern logo that maintains brand recognition while appealing to contemporary aesthetics.
● Color Palette: Introduced a refined color scheme to convey professionalism and trustworthiness.
● Typography: Selected fonts that enhance readability and align with the brand’s personality. - Digital Asset Creation
Developed a suite of digital assets, including social media templates, email signatures, and marketing collateral, ensuring consistency across all platforms. - Website Launch Support
Collaborated on the design and content strategy for the new website, focusing on user experience and lead generation.
Results
● Enhanced Brand Recognition: The new visual identity has been well-received, strengthening Collins Sarwar’s presence in the market.
● Improved Digital Engagement: Consistent branding across digital channels has led to increased engagement and inquiries.
● Streamlined Marketing Efforts: The cohesive brand assets have simplified the creation of marketing materials, saving time and resources.
Client Feedback
“Agent Extra’s rebranding work has revitalized our company’s image. The new branding aligns perfectly with our values and has received positive feedback from clients and partners alike.”
— Jamie Collins, Director, Collins Sarwar Estates
Conclusion
The collaboration between Collins Sarwar Estates and Agent Extra has resulted in a refreshed brand that reflects the company’s growth and commitment to excellence. The new visual identity and digital assets have positioned Collins Sarwar for growth in their local market.
