When Location Location, one of the UK’s most recognised independent estate agency brands, came to us, they had one goal: freedom.
Their previous websites were built and hosted by Starberry using a closed proprietary platform. On the surface it looked slick, but behind the scenes it caused major limitations. Only Starberry’s developers could make changes. Even small text or layout edits cost hundreds or thousands of pounds. No external developer could access the codebase. Routine maintenance became slow, expensive, and restrictive.
They felt trapped, tied to one supplier, unable to innovate, and paying premium rates for basic updates.
They wanted to take back control. They wanted flexibility. They wanted websites that belonged to them, not a platform they had to rent.
The Challenge
The task was clear but complex. Rebuild two complete websites, one for London and one for Thetford, both fully bespoke, beautifully branded, and capable of standing alone while still feeling unmistakably Location Location.
This was not just a rebuild. It was a digital escape plan, a chance to regain independence and set the business up for long-term scalability.
The Solution
We built both websites from the ground up on WordPress, an open, developer-friendly platform that gives Location Location total ownership.
Our approach combined:
Open technology giving the team full control to edit, update, and evolve their websites without barriers.
Unified brand design ensuring both sites were unique but shared one cohesive identity.
Performance-first build optimised for speed, SEO, and mobile usability.
Precision launch coordinating both websites to go live simultaneously across branches.
The transition was smooth, secure, and empowering. No downtime. No technical drama. Just two powerful new platforms the team could finally call their own.
The Ethos
Location Location’s strength lies in its values of care, community, and constant improvement. They have built a culture where professionalism meets genuine human connection, and their digital presence needed to reflect that.
We designed both websites to feel authentic, confident, and people-first, showcasing the team, their expertise, and the communities they serve. The look and feel are clean, warm, and modern, perfectly capturing the brand’s personality and purpose.
The Results
Two bespoke websites launched on the same day
Full ownership and control for the internal team
Thousands saved each year on development and maintenance
Faster load times and improved lead performance
A digital identity that finally reflects their reputation and ethos
The Impact
For Location Location, this was more than a website project. It was digital liberation. They now have complete control over their online presence, free from restrictive systems and unnecessary costs.
For Agent Extra, it was a defining moment. We helped one of the UK’s most respected agencies reclaim their independence and build something that truly represents who they are.
