10 Tips to Improve Your Estate Agency's Online Reputation
Maintaining a strong online reputation is essential for the success of any estate agency in the UK. With the growing reliance on online research and reviews, a positive online presence can significantly impact your agency’s credibility and attract more clients. In this blog post, we will explore ten practical tips to enhance your estate agency’s […]
8 Ways to Maximise Your ROI with Digital Marketing for Estate Agents
It has become increasingly crucial for estate agents to leverage digital marketing strategies to maximize their return on investment (ROI). With the majority of homebuyers and sellers turning to the Internet to search for properties, traditional marketing methods alone are no longer sufficient. This blog post explores the various digital marketing techniques that estate agents […]
Setting Up An Estate Agency in The UK
So, you’re wondering how to set up an estate agency. Possibly due to rising house prices and a buoyant property market, or maybe it’s a long-term ambition. But – where to begin? We recommend you start with our complete guide to setting up your own estate agency in the UK. The benefit to you? A […]
Everything to Know When Creating a Winning Estate Agent Promo Video
As an estate agent, you are always looking for new ways to market your properties and attract potential buyers. A promo video is a great way to do this, and there are a few things you should keep in mind when creating one. In this article, we are going to dive into why Estate Agents […]
Do You Need Specific Personality Traits to be an Estate Agent?
So – you’re thinking of going into Estate Agency. You’ve got the drive and the business acumen. You’re sure you can quickly pick up the elements that will lead to a successful career in property. But wait a moment. Isn’t there more required? How sure are you that you possess all the necessary personality traits […]
Estate Agents: Conducting a SWOT Analysis
Whether your estate agent is just starting up or you’re well established – whether you’re a one-person agency or a national chain, the same principle applies. In order to understand your business and how it stands in the marketplace, compared to your competitors, you need to carry out a SWOT analysis – not just as […]
Estate Agents: Conducting a Competitor Analysis
Are you setting up your Estate Agency business? Then conducting an in-depth analysis of your competition will form a vital part of your strategy. But competitive analysis isn’t only for start-ups. However, established you are, however successful you feel you might be, the same applies – you need to keep abreast of your competitors – […]
Value Propositions for Estate Agents – With Examples
Does your estate agency business have an effective Value Proposition? If the answer is ‘yes’, then you’re part of a tiny minority. It’s true – plenty of businesses (64% according to Hubspot) do have a Value Proposition of sorts. But an effective one? That’s another matter altogether. Research tells us that fewer than 3% of […]
Should Estate Agents Still Wear Suits?
The COVID-19 pandemic heralded a new way of working. Thousands of people who once worked solely from an office were suddenly forced to work from home as social-distancing guidelines were enforced. This meant that, apart from Zoom meetings where team members may have dressed more professionally – at least from the waist up – employees […]
