40 Effective Ways for Estate Agents to Find Landlords
What would you say is the number one function of any business? Getting more customers? Exactly. A case of stating the obvious? Perhaps … and yet, in the world of property, we letting agents are as guilty as any other business sector of neglecting this function. What should be our number one business priority we […]
Everything to Know When Creating a Winning Estate Agent Promo Video
As an estate agent, you are always looking for new ways to market your properties and attract potential buyers. A promo video is a great way to do this, and there are a few things you should keep in mind when creating one. In this article, we are going to dive into why Estate Agents […]
Do You Need Specific Personality Traits to be an Estate Agent?
So – you’re thinking of going into Estate Agency. You’ve got the drive and the business acumen. You’re sure you can quickly pick up the elements that will lead to a successful career in property. But wait a moment. Isn’t there more required? How sure are you that you possess all the necessary personality traits […]
Estate Agents: Conducting a SWOT Analysis
Whether your estate agent is just starting up or you’re well established – whether you’re a one-person agency or a national chain, the same principle applies. In order to understand your business and how it stands in the marketplace, compared to your competitors, you need to carry out a SWOT analysis – not just as […]
Estate Agents: Conducting a Competitor Analysis
Are you setting up your Estate Agency business? Then conducting an in-depth analysis of your competition will form a vital part of your strategy. But competitive analysis isn’t only for start-ups. However, established you are, however successful you feel you might be, the same applies – you need to keep abreast of your competitors – […]
Value Propositions for Estate Agents – With Examples
Does your estate agency business have an effective Value Proposition? If the answer is ‘yes’, then you’re part of a tiny minority. It’s true – plenty of businesses (64% according to Hubspot) do have a Value Proposition of sorts. But an effective one? That’s another matter altogether. Research tells us that fewer than 3% of […]
Should Estate Agents Still Wear Suits?
The COVID-19 pandemic heralded a new way of working. Thousands of people who once worked solely from an office were suddenly forced to work from home as social-distancing guidelines were enforced. This meant that, apart from Zoom meetings where team members may have dressed more professionally – at least from the waist up – employees […]
11 Effective Prospecting Ideas for Estate Agents
Are you new to the wonderful world of Estate Agency? Or maybe you’re well established. Either way, you’ll be aware of the importance of building your client list, sometimes known as ‘prospecting or ‘lead generation’. Understanding the need to go fishing for customers is one thing. But knowing where and how to start prospecting for […]
Business Plan for Estate Agents
Why business plans matter What’s the very first question a business coach asks you? Yes, that’s right – ‘Have you written a business plan?’ It’s a question they ask or a very good reason – No business plan = no direction = no focus = (ultimately) no business Business plans matter to all businesses. But […]
