Strategies for Managing Client Expectations in Real Estate
Managing client expectations is a critical component of a successful estate agency. As an estate agent, you’re often the mediator between the market’s reality and your clients’ hopes and dreams. Striking the right balance can be challenging, but with the right strategies, you can ensure your clients are well-informed and satisfied. Here are some key […]
The Benefits of Automation in Email Marketing for Estate Agencies
Effective communication is important for estate agencies. Reaching potential buyers and sellers quickly can make the difference between a successful property transaction and a missed opportunity. Automated email marketing is a powerful tool that enhances marketing efforts, streamlines communication, and drives more sales. Here are the key benefits of automation in email marketing for estate […]
How o I Target Landlords on Google Ads?
Did you know, each year online advertisers waste $37 billion on ads that miss their target. Yes – that’s $37 billion dropping straight into Google’s coffers for no return. As a Letting Agent, do you use Google Ads? How sure are you that your precious marketing spend isn’t contributing to Google’s windfall? In this article, […]
40 Effective Ways for Estate Agents to Find Landlords
What would you say is the number one function of any business? Getting more customers? Exactly. A case of stating the obvious? Perhaps … and yet, in the world of property, we letting agents are as guilty as any other business sector of neglecting this function. What should be our number one business priority we […]
Everything to Know When Creating a Winning Estate Agent Promo Video
As an estate agent, you are always looking for new ways to market your properties and attract potential buyers. A promo video is a great way to do this, and there are a few things you should keep in mind when creating one. In this article, we are going to dive into why Estate Agents […]
11 Effective Prospecting Ideas for Estate Agents
Are you new to the wonderful world of Estate Agency? Or maybe you’re well established. Either way, you’ll be aware of the importance of building your client list, sometimes known as ‘prospecting or ‘lead generation’. Understanding the need to go fishing for customers is one thing. But knowing where and how to start prospecting for […]
Top 6 Things Prospective Sellers Look for When Choosing an Estate Agent
Sellers are savvy and will do their research before selecting an Estate Agent. Although your high street presence will help to raise your profile as well as being “local” will attract new business, sellers are clearer these days about what they want from an Estate Agent. Therefore, it helps to know what home sellers want […]
Top Tips for Estate Agent Prospecting by Phone
Do your phones ring off the hook? You know that an office where the phones are constantly ringing is a good sign that business is booming. You can use the phone to generate leads and convert those leads into instructions. If you’re not generating the volume of leads and new instructions that you want, you […]
Effective Email Nurturing Methods for Estate Agents
Do you have an email marketing list? Yes, great read on. Infact, even if you don’t, definitely read on. You’re not going to want to gloss over this blog on how to win business through emails. When your customers receive an email from you, how do you want them to feel? Whilst you’re pondering that, […]
