Overview
One year ago, David Miles, an independent agent with eXp based in Bedford, approached Agent Extra to boost his digital footprint and attract more inquiries. By managing his social media profiles and executing a highly targeted Facebook ads strategy, we’ve helped David consistently generate leads, reach thousands of potential clients, and strengthen his competitive edge in a dynamic market.
Facebook Advertising: High-Impact Leads with a Budget-Friendly Approach
Our primary objective was to build a cost-effective Facebook advertising strategy that maximised both reach and lead generation:
- Lead Generation on a Minimal Budget: With an ad spend of just £5 per day, our Facebook ads generate an average of 150 new inquiries each month, delivering impressive results for David.
- Significant Market Reach: The ads reach approximately 20,000 people every month, thanks to a combination of precise targeting, visually engaging designs, and a keen understanding of David’s audience.
- Effective Strategy and Design: By carefully designing each ad with David’s brand and client base in mind, we’ve created a low-cost, high-return approach that maximises his advertising budget.
Jack Holman, Agent Extra on Results:
“Our approach to David’s Facebook ads is all about smart design and strategic targeting. Getting 150 leads a month on a tight budget is exactly the kind of impact we strive to create for our clients, ensuring every pound spent works toward growing their business.”
Social Media Management: Rapid Property Exposure to Drive Engagement and New Business
Managing David’s social media goes beyond regular posts; it’s about delivering results that keep him ahead of the competition:
- Immediate Posting of New Instructions: Each property we handle is posted on David’s social media profiles the same day it’s listed, ensuring that his properties are showcased on his channels before they even reach the major property portals. This speed gives him a significant advantage in attracting interest.
- Continuous Brand Engagement: Through frequent and relevant posts—property listings, market updates, and more—we ensure David’s followers stay engaged and his brand remains visible.
- Strategic Content for Targeted Exposure: Our strategy is designed to showcase David as responsive and connected, reinforcing his credibility and appeal to potential clients.
Jack Holman, Agent Extra on Strategy:
“Our goal is to make David’s listings visible the same day they’re won, helping him secure a competitive edge. This rapid exposure is exactly what attracts clients looking for a proactive, responsive agent.”
Results
Our targeted efforts in managing David’s social media and Facebook ads have yielded measurable outcomes:
- Consistent Lead Flow: Over 150 monthly inquiries from Facebook ads, giving David a steady influx of new business opportunities.
- Extensive Reach: Reaching 20,000 people per month has substantially amplified David’s brand visibility within his market.
- Competitive Advantage: By posting new instructions immediately, David remains a step ahead in promoting his properties, attracting clients who value prompt and proactive service.
Conclusion
Through tailored social media management and a budget-conscious Facebook ads strategy, Agent Extra has significantly enhanced David Miles eXp’s digital presence. This partnership demonstrates our commitment to providing property agents with impactful digital solutions that drive engagement, generate leads, and build long-term success in his very competitive market.
