Client Overview: Nested Blackheath, led by Reiss Braniff, is a contemporary estate agency that emphasises personal connections and exceptional customer service in the property market.
Challenge: When Nested Blackheath approached Agent Extra, they recognised the need to enhance their social media presence to attract more clients and engage with their community effectively. Their Instagram account, while established, wasn’t reaching its full potential in terms of engagement or lead generation. Reiss Braniff wanted a fresh approach that would not only showcase properties but also convey the personality and ethos of the Nested Blackheath brand.
Objectives:
Increase brand awareness within the local community.
Improve engagement rates on social media platforms, especially Instagram.
Generate quality leads through targeted content and strategic campaigns.
Showcase the unique aspects of Nested Blackheath and highlight Reiss Braniff’s expertise.
Strategy: Agent Extra implemented a comprehensive social media management strategy tailored to the specific needs of Nested Blackheath:
Content Creation:
Developed a content calendar that included a mix of property showcases, behind-the-scenes glimpses, client testimonials, and community highlights.
Created visually appealing graphics and videos that aligned with the brand’s aesthetic and messaging.
Engagement:
Fostered community engagement by actively responding to comments and messages, and by engaging with local businesses and influencers.
Organized Instagram Live sessions and Q&A segments with Reiss to connect more personally with followers.
Targeted Campaigns:
Launched targeted advertising campaigns to reach potential clients in the Blackheath area, focusing on specific demographics and interests relevant to property buyers and sellers.
Analytics and Adjustment:
Regularly monitored analytics to assess the performance of posts and campaigns, allowing for real-time adjustments to optimize engagement and lead generation.
Results: After implementing the social media management strategy, Nested Blackheath saw significant improvements:
Increased Engagement: Engagement rates on Instagram rose by over 50%, with more followers interacting with posts and sharing content.
Brand Awareness: The number of followers increased significantly, establishing Nested Blackheath as a recognisable name in the Blackheath community.
Lead Generation: The targeted campaigns generated a notable increase in inquiries and leads, leading to several successful property sales and rentals.
Community Connection: The content highlighting local events and businesses strengthened Nested Blackheath’s relationship with the community, positioning them as a local expert.
Conclusion: Agent Extra successfully help Nested Blackheath enhance their online presence, engage with their audience, and generate quality leads. This collaboration not only expanded the Nested Blackheath brand. As a result, Reiss Braniff and his team have been able to focus on what they do best—providing exceptional service to their clients—while Agent Extra manages their social media with creativity and expertise.
