Client Overview: Robert Leech is an established independent estate agency in Surrey, specialising in high-end property services across residential sales, lettings, land, new homes, and private estates. Known for their local expertise and luxury market insights, Robert Leech approached Agent Extra to enhance their digital visibility and attract high-value clientele online.
Challenge: Robert Leech wanted to strengthen their online presence to reach a broader audience while targeting qualified leads effectively. Their website needed SEO improvements for better search engine rankings, optimised Google Ads campaigns, and continuous management to enhance user engagement and lead generation.
Strategy:
SEO Optimisation:
Conducted keyword research to target search terms relevant to high-end properties in Surrey and the surrounding areas.
Optimised on-page elements, including meta descriptions, header tags, and image alt text, to improve organic search rankings and drive relevant traffic.
Developed a content strategy highlighting market insights and local expertise to build authority and enhance user engagement.
Website Management:
Enhanced website structure for better user experience, making property listings and service information more accessible and appealing.
Implemented tracking tools to monitor visitor behaviour and identify conversion bottlenecks, refining the site based on insights.
Created a responsive, fast-loading website experience to ensure ease of use across all devices, vital for retaining visitors and generating leads.
Google Ads Campaign:
Launched a series of PPC campaigns targeting specific locations and property types to maximise visibility for Robert Leech’s core services.
Used a mix of ad types, including search and display ads, to reach potential clients at various stages of their search.
Continuously optimised bids and keywords based on campaign data to lower cost-per-click and increase conversion rates.
Results:
Over the first six months:
Organic Traffic Growth: Website traffic from search engines increased by 45%, driven by high-value keywords and SEO enhancements.
Lead Generation: Monthly inquiries from the website rose by 30%, supported by targeted PPC ads and improved site functionality.
Cost-Per-Click Reduction: Google Ads campaigns achieved a 20% lower cost-per-click than industry averages, while delivering a steady stream of quality leads.
