Uses platforms to showcase properties, engage with potential clients, and build brand awareness through posts, ads, and virtual tours.
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Be the #1 Agent in your area and fill your diary with new valuations every month with high converting social media adverts. Our campaigns are fully bespoke, hyper local, and generate high numbers of inbound enquiries into your business from vendors and landlords looking to market their properties. Just a £5 a day budget can result in an additional 10+ valuations a month.
Social media adverts are seen as the most cost-effective marketing tool, requiring a fraction of the cost other marketing methods need. With quality, relevant adverts, your estate agency can be advertised to tens of thousands of motivated, local homeowners every single month. With a reported 77% of estate agents now using social media, no agency should dismiss the value of utilising social media. A social media strategy today is key for your estate agency to establish market share.
What makes social media adverts so appealing to estate agents is the ability to target specific locations, known as location-based advertising. Including area specific content and media helps adverts stand out, and helps prospective sellers relate and engage with the advert. Compared to generic adverts, location-based adverts are 20x more effective for receiving responses. Both the consumer and marketer win!
The science behind creating tailored, quality, relevant adverts that convert is key to success. Social media adverts need attention and nurturing to ensure published adverts are providing a high ROI and resulting in the greatest number of conversions. We at Agent Extra have extensive experience and knowledge in running social media campaigns for clients. From a £5 daily budget, we can help generate motivated sales and letting leads for your Estate Agency.
The step-by-step process for our Social Media Marketing service for Estate Agents.
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The most effective platforms for estate agents are Facebook, Instagram, and LinkedIn. Facebook and Instagram are great for visual content like property photos and videos, while LinkedIn is ideal for networking with other professionals and sharing industry insights.
Social media marketing can increase the visibility of your property listings, reaching a larger and more targeted audience quickly. This can lead to more inquiries and viewings, which can ultimately result in faster sales.
Yes, you can measure success using metrics like engagement rates, follower growth, website traffic from social media, and the number of leads or inquiries generated. Tools like Facebook Insights, Instagram Analytics, and Google Analytics can help track these metrics.
While it’s possible to manage social media on your own, professional help can save you time and ensure that your strategy is effective. A social media marketing expert can create tailored content, manage your accounts, and optimize your campaigns for better results.
Yes, using paid ads on social media can significantly boost your reach and target specific demographics, such as people looking to buy or sell property in a particular area. Facebook and Instagram ads are particularly effective for estate agents.
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Established in 2016 by two estate agents; we provide website, design and marketing services across the UK property industry.
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